Using the internet to network isn't as difficult as it sounds, and can work wonders for your campaign. Social networking sites are used for a wide range of reasons. They can be really useful for campaigners as a way of recruiting support, raising money, publicise events or actions.
So how can campaigners make effective use of social networking sites?
Your use of social networking sites should relate directly back to your campaign strategy. If it doesn’t, and you are using Facebook, Twitter or other similar sites simply because you feel that you should, it probably won’t help you achieve your goals. Do you want to raise campaign funds? Is it to raise awareness? Is it to publicise events or actions?
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